Sometime towards the end of July 2022 (I think) I start thinking about starting a newsletter on Substack. I have […]
Category: Brand Building
Do You Need Social Media to Grow Your Brand and Business
It may surprise you to find out that I don’t have a social media strategy for my online facing business. […]
FinCon 2023 Review
It may shock you to learn that I’ve attended 8 FinCon events. It low-key shocks me LOL! I’ve just returned […]
What is Creators Getting Paid
I began blogging in 2012. I was a huge fan of personal finance bloggers and was inspired to share my […]
Why I’m Intentionally Supporting Black and Brown Content Creator Events (and You Should Too)
Before anyone freaks out, the majority of these communities and events are welcoming to creators who are allies of these […]
Why I’m Not Attending US Based Conferences in 2024
It is almost the end of July 2023 as I work on this short podcast episode. I’m sitting on a […]
Newsletters vs. Email Lists: Which is Better
Content creators are often given the advice to collect emails so that if something goes wrong with their favorite social […]
How to Know When To Pivot Your Brand
It was February of 2023 when I decide to make the second most significant pivot of my personal brand. The […]
End of Year Recap: What Worked and What Didn’t Work in 2022 for My Online Brand
It’s that time of year again where I need to reflect on what did and didn’t work for my online […]
How to Make a Living as a Travel Content Creator with Jen on a Jet Plane
Welcome to the Brand Building Lab, I’m your host Michelle Jackson and I help online entrepreneurs design businesses that lead […]