If you’re an American content creator, you’re probably thinking to yourself how will this impact my business? This could be the potential TikTok ban, social media platform owners visibly shifting to the far-right because they want to do what they want to do and obvious headwinds that may impact the economy.
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Welcome to Creators Getting Paid
Creators Getting Paid helps Black, Brown and Allied Content Creators who’re creating spaces, services and communities that otherwise wouldn’t exist strategize how to earn money with their work.
This is done through sharing case studies, conversations and tools developed by other creators who are earning money serving similar communities. Head to creatorsgettingpaid.com/newsletter
Predictions for 2025
What Do I Think Will Happen in the Content Creation Space this Year
- Malicious litigation-People forcing themselves into different communities that weren’t built with them in mind. Ideally, with the end result of the community having to shut down as a result of the litigation.
- Drop in Social Media usage-Both by regular users of platforms and creators
- Shift to in-person connections-In order to build trust, we need to see you in-person. In 2024, I attended a couple of those events and even wrote case studies about them.
- Alex Cooper’s Unwell Tour-Highest paid podcaster who happens to be a woman
- Danny Go! Live-That event was a whole party. Danny Go! Is a YouTube creator focused on getting kids to move.
- Companies experimenting with AI as a way to minimize staffing and increase profit
- Will 2025 be the year when the conversation around Intellectual Property/ideation and AI is actually had
- I think that in-house teams will also grow as well because Google is signaling that it’s penalizing freelance experts who work with different companies.
- Increasing conversations around media literacy and truth-The real question that we’ll be asking is “What is Truth”
- Companies moving away from DEI and seeing a drop in partnership engagement due to
- Mistakes in messaging
- Lack of connection to the audience
- Companies will discover who actually pays their bills when they make hamfisted moves.
- Companies doubling down on DEI-but in less obvious ways
- Creators will begin shifting to building a better brand eco-system-focused on what they can control
- Websites
- Podcasts
- YouTube channels
- Email lists
- Newsletters
- Rising to the moment that we’re currently in-There will be a number of content creators who have been quietly building:
- Inclusive communities
- Teaching history that would be hard to find
- Empower individuals who otherwise wouldn’t be empowered.
- This is the moment that people will truly need your expertise, support and encouragement.
