Have you ever wondered how people start marketing agencies? I thought that I would discuss that business model with my friend, Maddy Osman founder of The Blogsmith Agency. We ended up having a wide ranging conversation that covered self-publishing, the question “Is Blogging Dead” and how having a baby has changed what Maddy can do related to having time dedicated towards her business.
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Listen to the Episode
Show Notes
- Author of Humans and Robots the New Rules of Content Style (Author)
- Maddy was offered the opportunity to work for a freelance company and then leveraged her skills.
- I wonder how Maddy became The Blogsmith?
- She niched down because she couldn’t do everything.
- We met in Chicago and then were in the same blogging meetup for several years.
- Are blogs dead and how is written content different in 2024?
- Depends on the industry that you’re creating content in
- Putting “blog” in The Blogsmith name created unexpected problems specific to the scope of work of her agency.
- Top of Funnel content are a core client niche for her agency
- What are people getting wrong about building an online brand in 2024?
- SCORE program and having a mentor
- Transitioning from hobby to business what actions should we be focused on to make it an actual business?
- Generate financial statements-Balance sheets, cash flow, Profit and Loss
- Financial Management for Agencies Book
- I share how I think about how much I want to earn a day, week, etc.
- What gets measured gets managed.
- We talk about Maddy’s book and how well she brands her business (It’s self-published)
- NaNoWriMo
- Her previous experience working with authors helped her with the self-publishing experience.
- She self-published on Amazon and hired an editor from Reedsy.
- How has the book changed the perception of The Blogsmith agency and Maddy’s experience and expertise?
