Designing an Online Brand Focused on B2B Collabs

In the following podcast episode, I share Julien and Kiersten Saunders founders of the Rich and Regular brand. I love that they use their creativity for good, have figured out how to leverage B2B (business to business collaborations) as a way to monetize their work and the way that they view the concept of service within the brand that they’ve built.

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Listen to the Podcast

Money on the Mountain Season 3 Trailer

Show Notes

There are a few important things that I want people to pay attention to as they listen to the following episode:

  • How Julien and Kiersten are creating content for the greater good (of the people they serve)

  • Using their platform to change perceptions about a topic

  • Leaning into learning something new

  • Why Julien and Kiersten decided to film this year’s Money on the Table season vs. hiring a crew. This decision had a huge impact on monetization that I had no idea about until this conversation.

  • Why they’re leaning more into writing and video

  • The gap that humans fill as we lean more into using AI.

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